actions proving Everyone is walking the walk.

Impact Areas


The definition of "water" in the Oxford English Dictionary runs approximately 13 pages long. For our purposes, it's really not that complex. Water is what we drink; what we wash with; what we swim and play in; what our bodies need to function. We can turn it into ice, snow or steam. We can colour it or suspend things in it. We can corral it or direct it.

But the basic fact remains: without it, we. are. toast.


While toddlers throughout the ages and across the globe might qualify this as anything that goes into the mouth and can be swallowed, we at Verdigo are a tad more discerning. As far as we're concerned, food means the things we digest in order to gain nourishment.

Preferably grown and made with love.

Energy & GHGs

Absolute power corrupts absolutely, isn't that the saying? These days, most of us use "energy" and "power" interchangeably for stuff like electricity and natural gas, gasoline and propane. But you know what Uncle Ben (Parker) said: "With great power comes great responsibility." That's why we have GHGs included here. Greenhouse gases are the consequences of all that power we've created for ourselves.

We have a responsibility over that too.

Local Economy

Think of Sesame Street. Everything Grover or Big Bird or Cookie Monster needed was available within walking distance of their homes (don't ask; we only know where Oscar lived and he had a mobile home). In the real world, that might translate into the limits of your city or province/state, but it's the idea of spending and creating and sharing wealth (monetary or otherwise) where you live.

Local is a first step.


Isn't it miraculous how many planets on the old Star Trek series were hospitable to humans (and Vulcans)? Rare was the episode where bulky space suits and breathing apparatus were required. Yeah, we know: that was made-up and they had hair and make-up to consider. But man, we humans sure take our air for granted. It's understandable, though. After all, air is invisible and usually, undetectable-unless it's exerting force on some object (ie., wind). Depending on what gets mixed in with our air, we feel great or we feel...not-so-great.

Ultimately, though, without air, we're ALL red shirts.

Waste & Consumption

Garbage in, garbage out. Funny how commercials about trash bags always stop at the curb. As though the act of placing those little white bags into those big grey (or blue or black) plastic bins is the end point of our accountability. We're here to say there's a lot more to it than taking out the trash every Thursday.

Consider that your waste starts with your choices as a consumer.

Toxins & Environmental Health

While it's true that some poisons are legally permitted and socially sanctioned, we're talking about stuff that makes fish grow extra eyeballs and people cough up black blood. Yeah, it's graphic, but so is dying from poisons some factory is pouring into your river or some company is mixing into their lipsticks.

It ain't pretty.

Biodiversity & Habitat

Somewhere along the way, people-in North America at least-got sold on the idea of grass that looks akin to carpeting. Manicured, uniform, contained and controlled. These may be the hallmarks of an award-winning lawn, but they are definitely not signs of a healthy ecosystem. Nature, while without a voice and dollars to trumpet its benefits and mount an ad campaign, does nevertheless have a huge advantage over human beings, as far as ecosystems go: it has created a system, through eons of iterations, that can work for all of its inhabitants.

We should take notes.